POSITIVE MASCULINITY & WORKPLACE CULTURE
Better men. Better leaders. Better workplaces.
Helping retail organisations bring men meaningfully into the conversation about leadership, culture and workplace change.
Rob works with retail CEOs, leadership teams and People & Culture leaders to explore what healthier masculinity can look like at work and how male leaders can play a constructive role in creating stronger, safer and more equitable workplace cultures for all staff. This is the framework that creates positive masculinity that will be a cornerstone of company values and ethos
WHY THIS MATTERS IN RETAIL
Retail is one of the first workplaces many young men experience.
Their managers, senior leaders and workplace culture can influence how they learn to communicate, lead, manage pressure, handle conflict and work alongside others.
For retail organisations, this creates an opportunity to think beyond compliance and wellbeing initiatives and consider the culture being modelled every day across stores, head office and leadership teams.
Rob helps businesses identify where healthier models of masculinity and male leadership can positively influence culture, employee experience and organisational performance.
The question is not whether men are part of workplace culture change. The question is how constructively they are participating in it.
HOW ROB CAN HELP
Executive Advisory
For CEOs, People & Culture leaders and executive teams wanting to better understand the role male leadership and workplace culture play within their organisation.
- Leadership and culture diagnostics
- Executive conversations
- Identifying cultural blind spots
- Reviewing how men are currently engaged in gender equity and workplace initiatives
- Practical recommendations for organisational change
LEADERSHIP SESSION
Positive Masculinity Leadership Session
A facilitated 60 to 90 minute leadership session
Exploring one question: what does healthy masculinity look like in leadership today? This is a leadership and culture conversation, not a wellbeing workshop.
- Strength without dominance
- Accountability without shame
- Emotional literacy
- Respectful communication
- Psychological safety
- Vulnerability and leadership
- Role modelling
- The influence senior men have on younger employees
- Creating cultures where men can ask for help and speak openly
WORKPLACE REVIEW
Men, Culture & Retail Workplace Review
A practical review of the organisation through the lens of male leadership, workplace culture and employee experience.
- Leadership behaviour
- Frontline management
- Employee experience
- Workplace communication
- Wellbeing initiatives
- Existing gender equity programs
- How men are currently included or excluded from workplace conversations
The outcome
A practical set of recommendations identifying where the organisation can better engage men and develop healthier models of male leadership.
WHAT THIS WORK CAN HELP ORGANISATIONS EXPLORE
Areas Rob can help you examine
- How senior men are modelling leadership
- How managers respond to pressure, conflict and uncertainty
- Whether men feel able to ask for help
- How gender equity conversations engage male employees
- What younger men are learning from workplace culture
- Whether accountability and psychological safety are being balanced effectively
- How workplace expectations influence communication and behaviour
- Where leadership teams may have cultural blind spots
WHO THIS IS FOR
Who this work is designed for
- Retail CEOs
- Executive leadership teams
- People & Culture leaders
- HR and workplace culture teams
- Retail operations leaders
- Organisations reviewing leadership and gender equity initiatives
- Businesses wanting to engage men more constructively in workplace culture change
QUESTIONS
Frequently asked questions
Is this therapy or counselling?
No. This is advisory and leadership work focused on workplace culture, leadership behaviour and organisational change. It is not therapy, counselling or clinical support.
Is this only for men?
No. The work is about how organisations engage men and how male leadership influences workplace culture. Sessions and advisory engagements can involve mixed leadership teams, People & Culture teams or groups of men, depending on the organisation’s needs.
Is this a gender equity program?
It can complement existing gender equity work, but it is not a replacement for formal gender equity, safety or inclusion programs. The focus is on helping organisations understand and improve the role men play in workplace culture and leadership.
How does an engagement begin?
Most engagements begin with an initial conversation to understand the organisation, its context and the questions it is trying to address. Rob can then recommend the most appropriate format, whether that is executive advisory, a leadership session or a workplace review.
Want to start a different conversation about men in your workplace?
Rob works with retail CEOs, leadership teams and People & Culture leaders through advisory engagements, facilitated leadership sessions and workplace reviews.
If your organisation is thinking about how men participate in leadership, culture and workplace change, start a conversation with Rob.
CONTACT
Start a conversation
Tell Rob a little about your organisation and what you are trying to work through. He will come back to you to arrange an initial conversation.
- rob@futureecom.com.au
- +61 (0)419 266 788
- Meanjin (Brisbane) & Byron Bay