ECOMMERCE. OPERATIONS. STRATEGY. SCALE.
Ecommerce consultancy for brands ready to scale.
- Scaled Lovehoney Australia from $0 to $65M in nine years (part of a global $600m turnover).
- Australian Online Retailer of the Year.
- 20 years experience building market leading DTC & Wholesale companies.
SERVICES
What Rob offers
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Ecommerce & Sales
Ecommerce strategy built around where your business is right now — from channel mix, DTC & wholesales expansion, sales and product planning, margin control, and dynamic sales and marketing plans
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Operations & Distribution
Hands-on support in your operations, on a weekly basis, with you and your teams; not advice from a distance. Getting the processes and optimisation right to reach your customers - first time & every time
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Strategy
One-on-one access for founders, CEOs, and senior staff, for mentoring and support your leadership team to make critical strategic decisions & scale today. Reach your potential through your dedicated growth plan
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Scale
A structured growth roadmap reviewed and adjusted as the business expands, covering sales, margin, and finance alongside operations.
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Workplace Culture
Develop frameworks and education programmes that create positive masculinity. Healthy masculinity can play a constructive role in creating stronger, safer and more equitable workplace cultures
ABOUT
About Rob
Rob Godwin is the founder of Future Ecom, helping founders and executives build and scale retail and ecommerce brands from the ground up. His own track record started with his own business at University, and continued over 20 years to Lovehoney Australia.
He grew Lovehoney from a spare bedroom to $65 million market leading DTC in under ten years, building a 4,500sqm distribution centre, delivering eight consecutive years of double-digit growth as part of a global business turning over more than US$600 million.
He has since advised founders and CEOs in many businesses, C-suite leaders and boards at Team Global Express, the National Retail Association, and Australia Post. Rob has been named among Australia's Top 50 People in Ecommerce, and is a two-time Hall of Fame award winner with Australia Post's Online Retailer of the Year.
Rob dedicates time to NFP in creating business opportunities for community groups and fundraising, including the new Australian Mens Circle - a national conference for promoting and educating positive masculinity
CREDENTIALS
As seen in
Queen's Birthday Honours Business Award for International Trade
2016 & 2021
Australia Post ORIAS Awards
Hall of Fame 2023
Inside Retail Online Retailer of the Year
2023
RETHINK Retail Top Retail Experts
2024 & 2025
Inside Retail's Top 50 People in Ecommerce
#3 2022 & 2023
TESTIMONIALS
What clients say
"Rob was an outstanding advisor to the TGE Executive team and I through the launch of our TGE ecommerce offering. He has a rare ability to move between high-level strategy and the operational detail that makes a launch succeed, and the retailer adoption we achieved speaks to that."
“Having worked closely with Rob as a key supplier during his time as Director at Lovehoney, I was always impressed by his depth of knowledge across operations, warehousing and supply chain. He combines strong commercial thinking with a practical, hands-on approach and a genuine ability to get things done.”
"Rob is an experienced business leader and trusted advisor who understands how to translate strategy into action. His extensive experience across ecommerce, retail and business transformation, combined with his practical approach, makes him a valuable partner for organisations looking to accelerate growth and deliver results."
ECOMMERCE CONSULTING
Ecommerce & Sales
Strategic and hands-on operational advisory for ecommerce and retail brands ready to move from stalled growth to structured scale.
- Regular strategy sessions covering growth planning, operations, and channel expansion
- One-on-one access for founders/CEO and senior staff
- Part of your team; in your operations on a weekly basis with you and your teams
- Direct input and support on the specific blockers holding the business back — supply chain, team structure and staffing, channel mix, sales & margin, finance, capacity planning
- A structured sales, operations and growth roadmap reviewed and adjusted as the business expands
Who it's for
DTC and wholesale ecommerce brands under $20M in turnover who've outgrown ad-hoc advice and need a consistent, senior sounding board through their next stage of growth.
EXPANDING OPERATIONS
Expanding Operations & Distribution
Domestic & International
Practical support for brands scaling their operational backbone in logistics, warehousing, fulfilment, systems, and staffing to reach the potential business growth targets.
- Review of current operational setup against growth plans
- Recommendations on platform, fulfilment, and systems as volume increases
- Support sequencing operational investment so it doesn't outrun revenue
- Introductions within Rob's logistics, finance, supplier and retail network
STRATEGY
Strategy
Senior-level decision support and planning direction
- Focused sessions, in person, to pressure-test a specific decision, plan, or growth blocker — domestically or internationally
- One-on-one access to founders, CEOs, and senior staff, backed by nine years of hands-on scaling experience — real, practical strategy, not generic frameworks
- A clear and precise roadmap of recommendations for the whole business, covering market entry, positioning, and expansion direction
- Strategy turned into action — expanded into departmental and individual strategic action plans your staff can embrace and run with
SCALE
Scale
The execution and capacity to grow once direction is set
- Hands-on support sequencing growth so staffing, supply chain, and channel mix keep pace with revenue, not scrambling to catch up
- A structured roadmap for sales, operations, margin, and finance — reviewed and adjusted as the business expands
- Direct input on the specific blockers that stall growth at each stage, before they become expensive to fix
- Turning the roadmap into departmental and individual execution plans so every team knows exactly what to deliver and when
CONTACT
lets work together
Get in touch to discuss ideas, problems, opportunities, projects, or just to talk through where your business is at. Help and advice is only one email or phone call away.
- rob@futureecom.com.au
- +61 (0)419 266 788
- Meanjin (Brisbane) & Byron Bay